Some of your distribution partners are mission-critical. Others are costing you thousands in appointment fees but delivering very little in the way of sales.
But can you tell the difference?
Most carriers, MGAs, and agencies profess to making data-driven decisions. And who’s going to argue? With scads of data in mortality tables, world property data, and other information driving underwriting decisions, it’s easy to assume the insurance industry runs on data.
Sadly, when it comes to the operational side of business – distribution – decisions are made on far … squishier … criteria.
Unlock your data for better decision-making
That’s not to say insurance carriers and agencies don’t have overwhelming amounts of data on partners and producers. But that data – licenses, lines of authority, regional variations, etc. – has historically been locked in manual, siloed systems. Or worse, in the minds and inboxes of specific employees.
A producer’s licenses and appointments (and what those cost you each year) live with your compliance team, either in their preferred software or (tragic!) a spreadsheet. The relationships they have with your business and the kinds of policies they write – that data lives with your sales management team. And the accounting department can tell how much they’ve earned in commissions. But pulling all of that data into a single, unified view of that producer? Or, even more complex, figuring out how important that producer is in your relationship with a downstream distribution partner? That could take hours, or even days, of research and manual effort.
Having a vendor that handles your compliance and distribution partner management processes often adds to the number of systems you need to check to compile accurate data for each person in that distribution pipeline. But, if you’re ready to let go of outdated ways of thinking about distribution data, you can use the information you already have – albeit siloed in different systems – to get better data that drives better decision making for your business.
How AgentSync does it better
AgentSync is built off of a lightweight, low-code, cloud-native infrastructure and moves data instantly through APIs. That means our customers have data that weaves through their tech stack, that connects across commissions systems, client relationship management systems, background check software, and anywhere else they need it.
This highly connected and integrated approach to data means customers can evaluate their distribution partners through various criteria, from regional variations to LOAs to a comprehensive ROI analysis.
With AgentSync, insurance businesses don’t have to guess who their MVPs are based on a high-level view of agency production. From reducing costs in states where appointments don’t pay to getting in deep on license data, carriers, agencies, and MGAs alike can better evaluate their distribution channels and make smarter decisions to streamline or scale their processes.
Don’t get nickel-and-dimed for accessing your data to make better business decisions. Take a peek at what makes AgentSync’s data transparency revolutionary for the businesses that use it with our guide. Or, to take your first steps toward transformation today, get with a member of our team for a personalized demo.