

It’s no longer just a hypothesis that more and larger natural disasters, along with general inflation and social inflation, are driving up insurers’ claims costs. While loss ratios in 2024 delivered more profitability to property and casualty carriers, that has followed several years where loss ratios were unfavorable.
While underwriters continue to dial in products for today’s emerging risks, claims costs continue to rise. When you factor in that more assets are located in areas at high risk for catastrophic disasters, insurers may be wondering what they can do to reduce expenses that are under their control.
Research demonstrates 60 percent of an insurance carriers’ performance is driven by how it operates, and its internal controls, not what lines of business or even what region it operates in. To get ahold of your operational costs, your 2025 won’t be about where market opportunities are, but whether you can mobilize your distribution channels to be ready to sell when and where it matters.
2025 P&C market outlook
For the first time in several years, 2023 and 2024 saw favorable loss ratios, largely driven by increased premium prices. But property and casualty insurers have had several years of soft market conditions, and 2025 is still anybody’s guess.
Changes to pricing have set the P&C market up for smoother sailing. Yet, inflation hasn’t returned to pre-COVID levels, and trade wars could continue to exacerbate the situation. Economists are saying the U.S. is poised for a far more conservative GDP growth over the next year, and so it brings the outlook for 2025 to a muted 5 percent.
How insurance carriers can control that loss ratio
Bringing in more money than it pays out is what drives an insurance company’s profitability. This can come from a combination of factors like collecting more in premiums, paying out less in claims, and reducing operating costs. Insurance carriers looking to reduce loss ratios should consider some of the following potential practices.
Price policies to accurately reflect risk
Affordability is certainly a concern for insurance companies that want to attract and keep customers. But no insurer can survive in the long term if policies aren’t priced to reflect the level of risk the company’s taking on. This might mean raising premiums in the highest-risk areas, or even leaving some markets entirely if they’re simply too risky to underwrite. This isn’t great news for the consumers who rely on insurance protections.
On the other hand, the inability to get insurance due to living in an extremely high-risk location could incentivize people to relocate out of hard-to-insure areas. If fewer insured assets exist in the riskiest places, insurers can accurately price policies without going so high that they scare away customers.
Retain customers
Common wisdom is that it’s more expensive to acquire new customers than to retain existing ones. Aside from those customers who are just too high of a risk to continue insuring (see our previous point), it’s a good idea to do what you can to keep – and even increase business with – your current customers. And sure, insurance carriers do sometimes sell directly to customers, which puts 100 percent of the retention burden on you. But you also might rely on your downstream distribution channel partners to keep those customers happy.
If your distribution channels include independent agents and agencies, one thing you can do is work on keeping those relationships healthy so agents want to place more business with you, and continue placing it year after year.
Tighter terms and conditions
Insurance carriers can reduce some of what they pay out in claims by tightening up their policies’ terms and conditions. This might mean increasing deductibles, having lower benefit maximums, or adding exclusions. It also may include incentives for customers who perform risk-mitigating activities or exclusions for those who don’t. If you go in this direction to reduce costs, it’s important to make sure customers understand what’s in their policy contracts so they aren’t ill-informed or taken by surprise by a denied claim later.
Greater focus on risk assessment and management
We’ve said it before: Prevention is the new solution. For insurance companies that want to reduce losses and be more profitable, paying less out in claims because their customers incur fewer losses is a win-win. There are plenty of ways insurers can focus on risk reduction: from new technology like telematics to a good, old-fashioned site visit with a risk management consultant. Drone technology is a game-changer in getting “eyes” on a property and its particular risk.
Reduce operating expenses
Insurance carrier operating expenses are no joke. One McKinsey study found that operating expenses at the industry’s top-performing carriers were typically around 60 percent lower than operating expenses at the lowest-performing companies.
In nearly every case, reducing operating expenses comes down to doing more with less, being more efficient, more productive, and less wasteful. It’s no surprise that technology plays a large role in accomplishing these objectives at insurance carriers.
How can insurance carriers reduce operating costs with insurance technology?
However you approach the question, the answers boil down to some version of these five points.
1. Optimize operations
Operational functions like IT, finance, payroll, billing, and legal can account for a large portion of an insurance company’s budget. If each of these departments isn’t running efficiently, the result is wasted time, effort, and money. To start with, conduct an audit of how each department functions and which staff are doing what tasks. See if there’s room to automate some of the busy-work to make room for in-house experts to perform higher-level work.
2. Automate functions whenever possible
Across the entire business, from sales and marketing to underwriting, people are likely doing work by hand that could be much more quickly done by modern technology. Not only does automating functions save time and reduce room for human error, it also makes your humans happier because they aren’t stuck doing parts of their jobs that feel manual and repetitive. Having happier people translates into better employee attraction and retention, which (surprise, surprise!) lowers operating costs.
3. Leverage artificial intelligence (AI) and machine learning (ML)
Artificial intelligence isn’t going to replace your valuable human staff. But it will empower them to work better, and on the types of things that only humans can do. Rather than expecting AI to handle the entire underwriting or claims-management process from start to finish, it will realistically be able to speed up pieces of these processes.
For example, AI can help an insurance carrier quickly sift through more insurance applications than a person ever could in one day, and flag things for human review that need to be looked at more closely. Speeding up these processes and creating operational efficiencies benefits employees, customers, your reputation, and profit margins.
4. Speed your ready-to-sell process with less waste in appointment fees
One major operational cost for insurance carriers is the entire onboarding and ready-to-sell process. From the appointment fees you pay to each state for each licensed producer to the millions of lost sales opportunities with churned distributors in the process, there are many ways onboarding loses money.
So, how can you avoid paying out unnecessary appointments while also making sure your producers are ready to sell as soon as possible? Many states allow carriers to use Just-in-Time (JIT) appointments so that you only pay for producers once they’re actually selling on your behalf. Manual tracking for these processes is unrealistic, but technology can let you dial up your distribution channels in areas with major opportunities and get your producers ready to sell without paying unnecessary appointment fees.
5. Use insurance technology to automate and manage distribution channels, producer licensing, and compliance
From carriers to MGAs and MGUs to insurance agencies and individual agents and producers, everyone has an obligation to ensure producers are properly licensed and selling in compliance with all applicable laws. This is easier said than done, particularly once you’ve moved beyond a single producer in a single state selling a single product.
The time-consuming nature of managing your distribution channels often means that insurance carriers have far too many people devoting far too many hours to this work when everyone involved would rather be doing higher-level activities. It may mean your in-house experts’ time is wasted on tedious tasks. Or it may mean the quantity of license verifications needed are far beyond your teams’ capacity, leading to regulatory risks. It could mean producers are waiting weeks or months to be ready to sell, which isn’t good for them and can hurt your relationship with your downstream agency and producer partners. And it could even mean you don’t have the relationships you need in critical regions, or have too many distributors in oversaturated markets.
On the other hand, using technology to automate and manage producer license compliance, including carrier appointments, can lead to a happier team and better partner relationships.
AgentSync helps insurance carriers reduce operating costs with superior distribution channel management
We can’t make your loss ratios go down by controlling the weather. But AgentSync can help insurance carriers, MGAs, MGUs, and everyone else in the insurance pipeline control their costs and identify opportunities for growth through better distribution channel management. With AgentSync Manage:
- AgentSync’s easily integrated infrastructure helps connect your other technology to break down operational silos that slow your processes
- Automations make it easier to manage processes at scale without hours of hands-on staff time
- Bulk licensing, appointment, and termination processes make ready-to-sell processes faster while reducing your regulatory risk and the business risk of selling in undesirable territories
Get control of your loss ratio by meeting the market where it’s at with a comprehensive and frictionless ready-to-sell process. Ready to see how? Contact us or watch a demo today.