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GPM Life + AgentSync Manage

GPM Life fuels its growth with the ability to onboard more producers faster than ever.

Jay Moyer

Jay Moyer, 
VP – Director of Marketing

With the demand for life insurance and annuities products growing constantly, GPM Life wanted to meet consumer demand by getting agents ready to sell as quickly as possible. Unfortunately, they realized they were being held back by inefficiencies in their producer onboarding and license compliance processes. That cost them money from both the internal staff side and through missed business opportunities. 

When looking for a producer management solution, GPM Life was committed to finding a partner who could help them: 

  • Onboard producers quickly and accurately
  • Improve internal administrator workflows
  • Increase operational efficiencies

AgentSync Manage helps GPM Life do all of this and more through integrations and automations that remove friction from the agent onboarding process and shave time off every new agent touchpoint.

The GPM Life Story

GPM Life is an insurance carrier specializing in life insurance and annuities products. Founded in 1934, GPM Life was built to serve the needs of active duty military and federal employees but through the years has expanded its product line to also support individuals, families, and seniors.


Compliance competing with growth
With increasing demand in the life insurance and annuities space, GPM Life sought a producer management and compliance technology that would streamline producer onboarding workflows. AgentSync Manage was the solution GPM Life needed to cut out redundancies in internal administrator workflows and increase operational efficiencies for ongoing organizational growth.

“Our growth in agent contracting and recruiting has grown exponentially over the past five years. We went from contracting about 500 agents per year to between 2,500 to 3,000 per year. Our previous agent management system was outdated and required too many manual steps, so we started exploring other options that could support our growth.”

JAY MOYER, VP – DIRECTOR OF MARKETING

When vetting producer management solutions, AgentSync’s depth and breadth of industry knowledge impressed Moyer and his team. The AgentSync team responded to each need and requirement GPM Life raised with a comprehensive workflow analysis. 

“We knew we had found a partner that seemed to have a really good grasp on the industry and understands our needs and what we’re doing as an organization,” Moyer said. 

“I deal with too many vendors that send their A Team to sell you a product but, once the contract’s signed, you never see them again. One of the best things about AgentSync is that we had amazing people from day one and they continue to be responsive and communicative long after we were live with the platform. I really appreciate that.” 

GREGORY LAWLER, CHIEF INFORMATION OFFICER 

By the time GPM Life decided to partner with AgentSync, Moyer and his team were confident that AgentSync Manage was the solution they needed to meet their current and future needs. 

With the ability to appoint, manage, and terminate producers and access up-to-date information from NIPR, AgentSync automates tasks and tracks key compliance data that GPM Life previously had to compile manually from multiple websites and sources. 

“Reviewing and approving agent contracts in AgentSync takes me a third of the time it would to do the same tasks in another system,” Moyer said, after seeing the results in action. 

For Moyer, the time savings found through AgentSync Manage means his team can spend more time focusing on recruiting and retaining top producer talent and distribution partners.

The power of self-service

Distribution channel management is critical to organizational growth. But chasing down producers for the necessary information isn’t the best use of Moyer and his teams’ time. By giving producers and agency partners the autonomy to manage their own data, GPM Life cuts out cumbersome email back-and-forths and redundant data entry to create a streamlined experience for licensing administrators and distribution partners. 

“AgentSync’s portal gives agents the opportunity to complete their profile and add their own information, which drives huge efficiencies for my team since the agent can now manage their own data.

JAY MOYER, VP – DIRECTOR OF MARKETING

With AgentSync, GPM Life has the modern technology they need to drive efficiencies in their end-to-end producer management and compliance workflows, ensuring a competitive edge for years to come.

“From a technology standpoint, AgentSync seemed much more modern and much more up-to-date than other systems we looked at, putting them in a better position to service our future needs.”

JAY MOYER, VP – DIRECTOR OF MARKETING

How AgentSync helps GPM Life: 

  • Significantly reduced the amount of time it takes to onboard new producers. Fifty-nine percent of producers are now onboarded within two weeks, with 25 percent completed in a week or less. 
  • GPM Life can now handle larger new contract volume, with its largest partner increasing from 70 to 100 new contracts per month. 
  • The internal GPM Life team spends 30 percent less time on the administrative tasks required to onboard new producers. 
  • Verifying producer licenses across states is easy and automatic instead of time-consuming and manual.
Jay Moyer

“Once we started to see what our AgentSync platform would look like and what our home office team would be working with, it was just outstanding for our company.”

Jay Moyer, VP – Director of Marketing

AgentSync Manage eliminates compliance-related complexity in the producer management process.

Learn more about how AgentSync Manage can simplify your producer management workflows here: